In any organization (or team or relationship for that matter), communication is a function of its culture. In other words, the culture sets the conditions for the communication style and norms that people settle into. Consider the culture of the military and then that of a kindergarten classroom — pretty different types of communication going […]
The top 3 conversion killers: Fix these landing page issues first
So you’ve invested countless hours and resources into creating a stunning landing page. Your design is sleek, you’re certain that your copy is persuasive, and of course your offer is irresistible. Yet, your conversion rates or overall conversions remain disappointingly low. What could be going wrong? For our purposes here, let’s assume that traffic is […]
Podcast: Rebounding from COVID-19
In the fall of 2020, during the thick of the pandemic, Grace Lee of Birdy Grey and I spoke with Josh McClauss of Metric Theory (now Media.Monks) about how we were dealing with such an unprecedented consumer ecosystem. I was doing growth marketing at Tradesy at the time and when the pandemic hit we had […]
Podcast: Hypergrowth Experience – Path to Growth and Optimizing User Activation
In December of 2022, I got the chance to chat with Nima Gardideh of Pearmill about a bunch of topics on the Hypergrowth Experience podcast. The blurb from their podcast page sums it up nicely: In this episode, Vik unlocks how his diverse career path made him a better marketer and reveals how to go […]
A pair of socks and the source of wisdom
When my first daughter was three, she entered her “why” phase — asking “why” about every little thing. It started off cute, became annoying, then even more annoying, and finally a sort of white noise. But along the way I realized that this line of inquiry was ultimately revealing and illuminating. One such occurrence: the […]