Seedling is a marketing consultancy and blog run by me, Vik Hebbar. I have spent the past couple of decades working in various industries (healthcare, video games, ecommerce), bootstrapping my own businesses, and helping rapidly-growing companies beat their growth targets.
Along the way, I’ve learned a lot, but the most important lessons come from my kids.

As a consultancy, Seedling helps businesses with their growth marketing, brand strategy, and GTM plans. Our services include:
Growth Marketing
- Full-funnel channel analysis and strategy (paid, organic, lifecycle, social, brand awareness, etc)
- Conversion Optimization (CRO) services
- Forecasting, attribution, and analytics->insights
Brand Strategy
- Brand Planning, Brand Architecture development, Opportunity mapping, Customer segmentation
- Rigorous positioning analysis and strategy
Project/Program Management
- Vision and organizational alignment via roadmaps and project schedules
- Team management and cross-functional coordination for agile marketing teams
Please connect with me on LinkedIn if you’d like to chat!