In December of 2022, I got the chance to chat with Nima Gardideh of Pearmill about a bunch of topics on the Hypergrowth Experience podcast. The blurb from their podcast page sums it up nicely:
In this episode, Vik unlocks how his diverse career path made him a better marketer and reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets. Plus, Nima and Vik get into a healthy debate about whether or not the job of marketers is to convince customers to buy your product.
I’ve known Nima for a while and it was fun to trade ideas, have some friendly debates, and learn a little more about each other. Here’s how to watch/listen:
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