Podcast: Rebounding from COVID-19

In the fall of 2020, during the thick of the pandemic, Grace Lee of Birdy Grey and I spoke with Josh McClauss of Metric Theory (now Media.Monks) about how we were dealing with such an unprecedented consumer ecosystem. I was doing growth marketing at Tradesy at the time and when the pandemic hit we had to quickly recalibrate from a revenue-generating marketing machine to a profitability-focused one .